SEO (search engine optimization) is a term that has been tossed around a lot recently. SEO is essentially using different words and techniques to improve your position in the search rankings. Several online businesses make use of SEO to target users that may be looking for their products. You should use SEO friendly content to produce something that search engines will boost higher up on the search rankings.
But the question arises, is search engine optimization really that important?
The simple answer would be yes. If you are looking for clients or want a large audience then, you need to make your content SEO friendly. This is because you want search engines to pick it up and show it to a maximum number of users. You will need it to find the clients that you are looking for and to increase your page visits.
How Search Engines Work
The way search engines work is that they search through the web for the particular keywords that a user types in. They scan through all available sites and gather results that they show to the viewer. Now here is what the tricky part is. Search engines tend to not sort their results in random order instead they sort them on the basis of their relevance with the keywords. Most of the time, the sites with high visits before those that have low visits. But what should you do if you start a new site and do not have a lot of visits but your content fits certain keywords?
It is highly likely that the algorithm won’t favor you and push your website behind other websites in its search results. When your website is low in search results you will not get the visits that you are hoping for. According to an estimate, about 90% of users who use search engines, do not go past the first page of results. They may never see your site if it’s not on the first page.
However, your aim is to get seen by the users. Among all the competition in the market, you should want to stand out and have people click on your site. This is where SEO comes in.
Importance of SEO
SEO is important because it makes use of the commonly searched words and phrases by people when looking for something. SEO friendly words and techniques specifically target those users who are looking for the services that you can provide. Add keywords that users are most likely to use when looking for the services that you can provide. It will help you rank higher on search engines and help your site be more visible in the internet sphere.
How to Use SEO Friendly Content
First, you need to learn that there are two different types of SEO, the first is on-page SEO which refers to the keywords that you add in your articles or blog posts or the title that you add, etc on your page to make it more attractive to users on search engines. While this does work in improving your ranking in searches it’s not enough. On-page SEO itself is not sufficient to boost your content up. The WordPress plugin Yoast SEO can help you with on-page SEO on WordPress. TS Web Services is currently testing out the Rank Math SEO plugin.
This is why there is a second type of SEO that is off-page SEO. This involves promoting your stuff on a different platform. In this type, you need to provide links to your site on other sites where people who may be interested in your work may come and find it. You will need to promote your work outside of its niche to try and reach a bigger audience. People can access the links that you share to get to your work, and the extra page visits can further help increase your rank in searches.
You can experiment with both these types of SEO and figure out what works best for you and use. It may take some time for you to fully utilize SEO and put it into your workflow. Once you do, you will start to see your work elevate your business and generate more revenue.
We hope that some of this helped you understand what SEO is and possibly answered some questions that you may have about it. Learning SEO is relatively simple but making proper use out of it can take some time so don’t give up and keep trying. It can appear to be difficult but soon you’ll get there and knowing how important SEO can be for you or your business, it’s not something that you should ignore.